Tuesday, July 9, 2013

In Response to Huffington Post

Time and Money are two things that every start-up business needs. ShopTasneen.com's founder, short on both, took those two things into consideration when starting her online clothing store. "Even though I was working two jobs and functioning on a super tight marketing budget, the excitement of equipping women with clothing for fun occasions was overpowering", says Tasneen Bowe. 

Some entrepreneurs are very careful, planning their every move may be exhilarating, as well as necessary...Others might prefer throwing caution to the wind (so to speak) by starting their business quickly and taking things as they come. ShopTasneen.com's founder preferred the latter. This week, Huffington Post Style decided to take issue with a photograph of one of our plus-sized models in a sort of expose' of wack photo shop jobs. ShopTasneen.com, with its lower-scale operations, was highlighted along with huge outfits like Glamour Magazine and Victoria Secret's.  "I agree, the picture has faults. If flaws are able to be seen in companies with copious amounts of advertising dollars, surely my small business is going to have them, especially when using novice PhotoShop users." 

ShopTasneen.com still holds true to it’s slogan, love your body, not your label. The reality is that most, if not all, images which are exposed to the public have been enhanced. As a society we can realize that, even get past it and focus on the clothing. “I’m hoping that women will stop looking, examining, and idolizing other women, especially ones that companies throw at them...that’s hopeless. It doesn’t matter what the model looks like, what matters is how you’re going to look and feel in that top, dress or whatever. How are you going to create your own identity? Everyone knows the rules of this industry, especially consumers, with that said further thought can be used to bypass the BS and get to what really counts...you...your body...your style”, says Tasneen Bowe.




The model you see is not a real model, but a real woman -  who we think is beautiful before and after!

2 comments:

  1. If you think she is a beautiful, real woman, then why did you feel the need to photoshop her at all? I understand photoshoping to make the picture brighter and the contrast better. but why the dramatic change in her face, abdomen, hips and hair?

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  2. You have made a very good point, one that we also had to think about before giving the green light, on Photoshopping. Lizabeth, when starting a new company there are lots of hurdles. They’re much easier to clear when you follow a set, familiar, usual path...that’s what we did. The industry, consumers, as well as models expect “touched up photos”. In fact many models won’t shoot unless they know the finished product will look polished. We didn’t have to divulge the before. However, we have no shame in this, we don’t like the “industry norms” just as much as you. We support and admire our beautiful model, before and after.

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